Tari website improvement proposal

Hey guys,

I’d love to start a conversation around a potential website refresh and update.

I feel like the website served a purpose and was really awesome at the time of the L1 launch. Since then though, many things have changed - community led push, upcoming L2 and more macro shift towards and agentic commerce positioning.

For these reasons I have been playing around with what a potential redesign of the website could look like. I’ve put together a quick loom video below (first time so excuse the random umms as I filmed this!)

Would love everyone’s input and feedback.

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Also forgot to mention but for anyone that wants to check out a preview example of what this could look like feel free to check out below:

Show your work in the Discord marketing channel too, The Tari Project

Great work, @Plats !

Great stuff @plats, I really like the direction this is going. It gives Tari clear positioning.

I’d recommend a few minor tweaks to the hero section to make it even more accessible and immediately obvious that Tari isn’t only for AI, but for people as well.

  • Change the byline from:
    “Tari is open financial infrastructure for autonomous software.”
    to:
    “Tari is open financial infrastructure for people and autonomous software.”

    I think this broadens the appeal without diluting the vision. The headline already establishes the future (“Money for the Machine Age”), while the byline reassures visitors that Tari is useful today for them.

  • Rename the CTAs to be more explicit:

    • Build Apps instead of Start Building

    • Mine Tari (or Mine XTM) instead of Start Mining

    “Start Building” is a little abstract. My first thought was, “Build what? The protocol? The network? Apps?” Being explicit lowers friction IMO.

Beyond the hero, I think the rest of the page flows really well.

  • Under The future, consider opening with something slightly stronger than “Software is entering the economy.” Something like “Software is becoming an economic participant.” It reinforces that software isn’t just using money, it’s earning, spending and coordinating.

Overall, I think this is one of the clearest narratives Tari has had and something that has felt lacking for some months.

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You said you feel like the website doesn’t reflect the project as it is today, but I think this new version is even less reflective of what Tari actually is. The autonomous payments angle is front and center, and yet we don’t even have a working L2 for those agentic payments yet (sorry, no, this isn’t going to work on the L1).
This is probably the most common critique people have made about Tari—the marketing all made it sound like the Ootle was here and ready, but it isn’t.

This just leans way too hard into something that isn’t here, isn’t happening (yet), and limits Tari’s appeal to a smaller subset of users/investors.

Instead, I’d highlight the reasons why we think Tari will be a great network for agentic payments—the throughput/scalability & low fees of the L2, default privacy, mineable PoW, decentralization/censorship resistance. Make that stuff front and center, then highlight that it also makes Tari great for the upcoming agentic economy.
These are areas where Tari can actually go head to head with competing projects. Just saying “we’re building a network for agentic payments” is old and boring now. That was exciting 6-8 mo ago, but it’s the common line with virtually every single cryptocurrency project today. Highlight what makes Tari different/better instead of being the same.

Agree on directing people towards docs and community, but it can’t be at the expense of miners and node operators. There’s significant overlap between builders/community members and miners/node operators, and the latter category is literally essential for the network to function. Increasing those metrics should always be a priority. More nodes, more individual miners = healthier/more secure network with a larger userbase = more builders choose to build on Tari. This is what worked for BTC, it’s what worked for ETH, it’s a proven strategy - we don’t need a new one we need to figure out how to execute what actually works.
But yes, let’s definitely update that navbar and make the technical documentation/community links more prominent/easier to find! (why are the only links to the socials hidden all the way in the footer??? :sweat_smile: )
Maybe replace “Airdrop” with “Documentation”?

Not really a fan of the redesign choices (I know you repeatedly emphasized you are not a designer, so these are more just general notes I suppose). Tari has some of, if not the most, beautiful design of any crypto project I’ve ever been involved in. It’s the number one thing Tari Labs did right and, by far, the single greatest generator of positive community feedback (Tari Universe especially—which is why we shouldn’t be hiding or pivoting away from that). It seems like we’re pivoting away from the only thing that has actually worked to attempt something unproven. We can do multiple things at once!

I think less is more with the “redesign.” We have a messaging issue, not a design issue. The website doesn’t need a total facelift. Change some text, update the navbar, remove some of the clutter on the homepage and replace it with the new messaging,

This is a great starting point, for example. But it’s hidden halfway down the page above the FAQ and below a bunch of old social media posts where no one ever sees it! Add in the stuff about agentic payments, move this to the top of the page in place of the “turn your computer into a money making machine” stuff, and you’ve hit on everything you wanted to (as a start). The foundation is there, it just needs some tweaking.

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I think there are some good points here @kinkajou

I agree the messaging should lean harder into why Tari is different. I also agree that Tari’s design has always been exceptional. Personally, I don’t think it needs a dramatic visual redesign. It feels more like a messaging and information architecture exercise, keeping the strong visual identity while reorganising the content around a clearer story.

The one point I’m less concerned about is the L2 not being live today. To me, that’s largely a timing issue. If the refreshed messaging launches alongside, or close to, the L2 mainnet rollout later this year, then the narrative and the product will be aligned.

Thanks guys!

Great feedback. For the most part I think we’re all saying the same thing.

I’m happy to update the CTAs and the future section messaging. Agree those changes add a lot more clarity.

I 100% agree that this is primarily a positioning and messaging exercise. The goal of these concepts was always to preserve as much of Tari’s existing visual identity as possible. I completely agree that design has been one of Tari’s biggest strengths, and I have no interest in moving away from that.

On the website itself, maybe the best approach is to use this process to align on the messaging, content, links and information hierarchy first, then apply those changes to the current site rather than treating it as a full redesign. We’ve already surfaced a lot of good ideas, it just helps to have something visual to react to.

I also agree that miners and node operators should remain a primary audience.

On the agentic commerce point, I probably lean a little closer to Joseph’s view. I’m not too concerned that the L2 isn’t live today because I’m working on the assumption that it’s launching this year, as has been communicated. If that’s the case, I’d rather optimise for where the product is going than end up revisiting the messaging every few months.

The more interesting challenge for me is differentiation. If we simply lead with “low fees, scalable, censorship resistant” we’re saying the same thing as almost every other chain. Even privacy is becoming a more common marketing message now. Where I think Tari has a genuine opportunity is the combination of default privacy and being an open network.

Personally I am less concerned about the features of the Ootle and more about If we can establish a narrative that shows Tari as the only outcome. (all roads should lead to Rome) I think the rest follows naturally when the above has piqued a person’s interest.

Developers, miners, node operators and the broader community will have a much clearer reason to participate because they’ll understand not just what Tari does, but why it matters.

Looks neat.

We need to chose the narrative and stick to it.

AI first?

Miners first?

Which one is it?

We should adapt to the market changes for sure, but we can’t jump every time a new shiny thing pops up.

The website should clearly state Tari’s vision, what it wants to accomplish, and what it can offer to users or AI.

The narrative is users first. Specifically, people that use money. That includes miners, agents, and developers. That’s why we shouldn’t be prioritizing one over the other. We’re building money here. First and foremost that’s what we’re doing.

“Tari can do all these things and that’s why it’s good for agentic payments (among other things)”
not
“Tari is good for agentic payments because of these things”

It’s a subtle but important distinction. Making agentic payments front and center at this point makes us come across like we don’t know what Tari is and we’re just chasing trends/hype. The former approach makes it sound like we’re forward thinking technologists ahead of the curve, building for the future.

Decentralization/data sovereignty/local first are even hotter narratives than agentic payments right now. Tari is virtually uncontested here, and we’re only leaning more in that direction with the council and core contributor program.

Tokenization is still happening, over $30b in assets this year - more than every previous year combined. It’s the hottest narrative no one outside tradfi (ironically) is talking about.

The things that make Tari good for one thing also make Tari good for many other things, by placing one specific usecase above the others we’re limiting ourselves and the protocol.

Other chains say stuff that doesn’t make it true. ETH says they’re censorship resistant all the time, Tornado Cash has proven that isn’t the case. They’re still saying it.

Other chains say they’re decentralized meanwhile they use PoS-based consensus mechanisms - they’re lying or they’re stupid.

Other chains are trying to bolt on opt-in privacy now as an afterthought, and it won’t work. Opt-in privacy isn’t privacy. Oh and it’s also impacting the aforementioned low fees/scalabilty narrative that these networks have been relying on thus far. Because privacy isn’t an afterthought, it’s something you have to consider with every design decision - and they didn’t.

As I’ve said many times when these debates come up in the Tari Trader tg, other projects claim lots of things - but Tari stands alone. If there was a better protocol I would have found that project, because that is my job, and I would be there right now instead of here.
The challenge is communicating these distinctions to a general audience that is confused by so many years of false or misleading messaging from other projects (or other industries entirely).

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Hey guys quick update,

From the feedback I’ve heard it sounds like the best approach here is to keep the existing website and do things in small batches - starting with some light link/button updates across the navbar and footer.

I have made an attempt to do that here: Update navbar and footer navigation by platsventures · Pull Request #97 · tari-project/tari-dot-com · GitHub

I am no developer so please if someone more dev minded than me can review that would be awesome. I have also attached some imagery of the direct changes here.

The core goal of this PR is create to improve awareness of core Tari artefacts and content like the Ootle, socials and things like the charter and contributor program.

I have kept this relatively light as a starting point and potentially if we are happy with this, we could publish this and work together to find the next batch of things to imrpove.

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This is why having 2 chats is not a good idea. A perfect example: 2 persons working on the same idea but in 2 differents place, your working on improving the present website. Will I suggest moving to another platform,Discord

In your community tab, you should move Discord above X. The Build tab is a good idea; regroup everything under one tab. I would move download from About Tari to Build. You put Tari University in your top menu under About Tari, but in the footer you put it under Build.

I like this approach much better!

Some additional notes:
Looks like you removed the links for the RFC/documentation in the footer? And it’s not in the navbar either? It should definitely be both places. Docs are one of if not the first thing developers look for.

I think the TikTok account is dead now so we could remove that link as well? And add Bluesky/Mastodon.
This is an area where we might consider tweaking the design a bit to get all those socials in the navbar somewhere without it feeling cluttered. Something we would want some designer input on perhaps.

Tari Labs University, Tari Store, Developer updates blog - do we need these links in the navbar? Feels like they could be footer only things. All are deprecated/unused currently.

Edit: nvm I can see you just renamed them to “Protocol RFC” in the footer, I’d suggest keeping that as Documentation and also adding it in the navbar somewhere

It’s not much better for the future if you keep building on old tech, with Wordpress at least all you link will look and feel the same. Now, try going to https://ootle.tari.com/ and try to go to the Tari website from that sub-site; you’re not able to because it was built on 2 different platforms and there’s no link. Now try that one and see the difference in the ease of navigating. https://feeltherevolt-rxtfg-studio.wp.build/

It should be illegal to use WordPress in 2026 though :joy:

If youy have a better solution, just say it

I did above: Tari website improvement proposal - #7 by kinkajou

TLDR we have a messaging issue not a design issue. Design is actually fantastic. I like the smaller tweaks Plats is making now and think this is a step in the right direction.

That’s not what I’m talking about; I’m talking about the underlying layer for your website, not the design, the tool to build and maintain your website, the layer where you administer everything for your website, starting with your SEO, a job I think that should be done by the council.

Ah, I agree SEO needs improvement. Unfortunately I know nothing about SEO. This might be a good opportunity for a contributor to step up and eventually become the Core Contributor responsible for that.